First and foremost — social media does, in fact, help get the word out about your business.
What trumps exposure however, is the fact that it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organisation, have likely done business with you in the past, and will be most likely to tell their friends about you.
Social Media is popular, really popular
If you've been on the internet for longer than 10 minutes in your life, you'd know that social media is really popular among consumers.
According to Pew Research a whopping 65% of American adults use social networks, which means that social media will touch nearly every customer that walks through your door / ends up on your site.
For most small businesses, Facebook — which has 1.7 billion monthly active users — is the diving board point for getting started with social media marketing.
With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.
Money Money Money
As more social networks add algorithms that filter what users see in their news feed, paid advertisement is BOOMING. Business owners or the social media manager will in no doubt benefit by taking advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.
Put the phone down Barry!
One thing you have to know about social media users is t
hat when they say they are on social media, they are really on social media.
Social media users in the US check their accounts 17 times a day, according to statistics. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.
Don’t sit on the social media sidelines
See how social media marketing can work for your business. Get in touch with us!