Is a Social Media Manager just someone who posts stuff online?
The blunt and short answer to that is no. Many people think that social media simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow, thrive and develop, it involves much more than that - especially if you want to see results.
It's a match.
Honestly, in my opinion, the key attribute for a social media manager to succeed is one that has the ability to connect with a client's vision. Understand and connect with the business you're working with. Visualise the business concept, theme, personality and direction.
If this can be done, the content which will be posted on whatever platform will be so significantly qualitative and rich.
If you can ascertain a deep understanding of the business and it's ethos, you WILL be successful at developing a powerful, social media strategy for it.
Reports, graphs, statistics.
Data, data, data.
What do we do with all of it? Checking your strategy is on track with the help of monthly reporting is an opportunity to look back at what's happened over the last month and see whether there are any opportunities to improve moving forward.
Discussing this data is crucial with the client and this will be a sure-fire way to actually find out more about business insight. "How did audience react to this particular theme?"
To be organised, or to be organised?
Social media is so fast paced so it's vital that you actively such as new tools, feature changes, best practices and even updates to social algorithms.
Calendaring your month and establishing weekly goals and objectives will keep you on track, eliminating any possibility of feeling lost.