There are so many types / formats of content on social media which are engaging if used in the right context. Content. Context.
The top 3, at least in my opinion, best engaging formats are the follows :
Humans are visual creatures and because of this people are easily attracted to visual elements that attract their attention. If words fail to capture the attention and imagination of your audiences, then perhaps visual elements like infographics can do the better.
Aside from the above, people love facts, so what better way to educate your audience?
Assuming you've spent more than five minutes on the internet in your lifetime, you've probably encountered a meme.
But what is it about them that we love so much?
Memes have a power to portray emotion. Emotion is alluring, the fact that your audience can RELATE to something they see online is huge!
Compact, moving image.
For whatever reason, human beings appear to enjoy watching a few frames of something or anything at all repeat endlessly, and this urge is simultaneously driving and being driven by popular image-sharing services like Tumblr to where it’s hardly avoidable, even if you’re not interested.