Entertain
But what does this mean really?
For any type of content published, if the aim is to entertain, you have to have emotion involved. Humour, wit, shock, tongue-in-cheek provocative even.
Engage
It feels great when people comment on your social media posts doesn't it? Business should always do that too on their social media platforms, this erupts personality.
Questions are a superb way of engaging an audience, what better way to accomplish engagement through actually asking your audience questions?
Emojis, its 2018, use them, express yourself. Oh and GIFs too.
Educate
Motivation alone is not enough. If you have an idiot and you motivate him, now you have a motivated idiot. - Jim Rohn
While we certainly want to inspire or excite people to take action, without information or education, that action is aimless.
You need to ask yourself the following :
What exactly do you want to share with the audience?Does this relate to your business? If no repeat question 1. What will they be able to do differently as a result of your content?